Rebranding the Lower East Side: typographic animations
Animations, website and logotype designed to rebrand the Lower East Side according to the culinary highlights.
Objective: Create a brand and series of promotional videos for a neighborhood in Manhattan. I chose to redefine the Lower East Side using the diverse dining experiences present throughout, creating both a typographic animation and animating imagery of the establishments themselves.
A 15-second typographic spot for the Lower East Side of Manhattan:
A 15-second animated spot for the Lower East Side of Manhattan:
I also created an interactive website to introduce the brand and welcome visitors to the neighborhood.
Homepage, featuring a video of introduction.
About page, featuring a brief history of the food scene in the neighborhood.
A photo gallery with images from various eating experiences in the neighborhood.
An interactive map of the restaurants, color-coded by genre and each linking to an external site.
Navigational page introducing the videos.
Page where the kinetic typography video can be viewed.
Page where the animated imagery video can be viewed.
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